on July 25, 2014 by admin in Insurance Industry, Comments (0)

Struggling Life-Insurance Companies Look to Middle-Class for Revival

ROSWELL, Ga.—Ray Burton isn't your typical insurance man.

From a spot in the pharmacy section of a Wal-Mart Supercenter in this Atlanta suburb, the 44-year-old MetLife Inc. manager eyed a kiosk nearby that urged shoppers to "get life insurance today for only $5." That buys the first month of a policy with a death benefit of as much as $50,000.

The kiosks are part of a push by the biggest U.S. life insurer in assets...

Article source: http://online.wsj.com/articles/struggling-life-insurance-companies-look-to-middle-class-for-revival-1406255402

Tags: , ,

No Comments

Comments are disabled.