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on June 16, 2014 by admin in Insurance Industry, Comments (0)

10 Ways Insurance Companies Can Best Approach Social Media

Show People, Rather than Tell People, About Your Passion and Dedication

Too often, we focus on what we would like to tell our audiences, rather than on the issues affecting their daily lives. Especially in this industry’s regulatory environment, we too often end up re-sharing previously approved corporate messaging. But that doesn’t speak to the issues behind why people care about our company. For instance, our former client Genworth Financial once developed a Facebook page celebrating the work of long-term caregivers. A community of caregivers and their families began using that page, unexpectedly, to share their stories and support one another. In response, Genworth let that community support itself, with minimal intervention from the company. When we can help open a conversation among our target audience, it allows them to see what we care about and stand for, without overt marketing.

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